Simplifying collective action to reclaim childhood

If you delay giving your child a smartphone, it makes it easier for other parents to do so. If you give your child more independence, it makes it easier for other parents to do so too. If you do it together, with other families, it will make it easier still.
— Jonathan Haidt, The Anxious Generation

Vision

Our vision is a society where families have the agency to shape the role of technology in childhood, establishing new cultural norms that maximize human connection and healthy development.

Mission

Four Norms transforms grassroots advocacy into measurable impact by equipping local coalitions and parent groups with streamlined organizing tools and powerful analytics. Our platform converts proven community strategies into simple, actionable playbooks—eliminating administrative burden so leaders can focus on what matters: building momentum in their neighborhoods. By making organizing effortless and impact measurable, we empower community champions while generating insights that strengthen the broader movement for healthy childhood.

About

When Jonathan Haidt introduced the idea of parents changing the cultural norms of Technology with our children by taking collective action, as parents we realized that we could not wait for Tech to reform itself or regulation to come in a timely fashion. Collective action gives parents a Technology off ramp they don’t have as an individual.

Taking action is hard. We are busy and exhausted parents already doing our best for our families. Speaking up can be lonely and feel counter cultural. That’s why it’s so important to speak together, as one. But who has time to go research and understand the exact actions to take?! We hear you, and we’re here to help.

There are already great organizations out there tackling each segment of this wicked problem. We launched Four Norms to streamline all of that, and connect parents directly with the organizations already solving for the new foundational norms. Now, it’s a guided path exercise to activate vetted, simple actions to raise your voice, for yourselves and your kids.

In a world increasingly shaped by digital influence, we believe it's time for parents to reclaim their power and reshape the way technology impacts childhood. Our mission is to empower parents with the tools and support they need to adopt the Four Foundational Norms, fostering a culture that prioritizes real-world experiences and healthy development for our children. By partnering with existing organizations and grassroots parent groups, we provide the infrastructure that allows them to focus on making a difference, not managing the tools.

FAQs